Diversified Trading Co. Ltd.

The growing strength of the Saudi Company and enhanced activity at the market place has encouraged the Owners to explore multidimensional business ventures. Hence Diversified Trading Company was established recently as an autonomous business entity supported by the Holding Company’s resources and infrastructure. Diversified Trading Company or DTC has a clear mandate to establish business in the field of Trade & Commerce. Some of the concepts DTC is currently engaged in are:

Glitzy: Stay beautiful

A sophisticated brand of Fashion Jewellery and Accessories outlets, beginning with the Kingdoms markets and extending to the entire region. DTC is marketing Europe’s trends and fashions with a blend of Arabian culture with products like trendy semi-precious jewellery, stylish bags, shoes, hair and body accessories, etc.

Mother's Choice: Stay in Style

Research presented market potential for Designer Maternity Wear which conforms to the Arabian culture being somewhat conservative yet fashionable. DTC is setting-up sales outlets to offer one-stop shop for the Mother-to-be and her child. Children clothings and accessories from the new-born to toddlers are included in the concept.

Franchises:

DTC is aggressively seeking Franchise Partners and brands for the Kingdom’s market with growth potential into the region. DTC plans include Franchises in the following fields: Departmental Stores of Fashion Clothings including all areas of personal needs like garments, nightwear, footwear, lather goods, cosmetics and perfumes, skincare, hair-care and wide-ranging accessories. Nordic Gym is a full range of Gym Equipment with a reputation second to none. DTC has concluded an agreement to represent the Nordic Gym brand and products in the region with its first launch planned in Dubai during the second quarter of 2006. Food & Restaurants has a huge potential in the market. DTC is in negotiations with international Food Industry leaders for establishing Coffee-shops, Restaurants and Speciality Outlets like Krispy Kream, etc